For most marketers, brands represent the organisation's most important assets, key value drivers and determinants of success. It's surprising, therefore, how few organisations have a formal programme of metrics and analytics, allowing them to assess brand performance and establish the link between brand, marketing and organisational performance. This workshop is designed to help achieve just that.
Benefits to you and your company
Your organisation should experience a more professional and commercially oriented approach to brand measurement and evaluation, incorporating and integrating a mixture of 'hard' and 'soft' measurement, as well as establishing the links between them - perhaps via a 'Brand Dashboard'. This, in turn, should increase confidence in making and justifying brand and related marketing investments.
Who should attend?
This workshop is designed for people who understand the critical importance of measuring the impact of their brand investment on brand performance, with a view to improving customer experience, engagement and willingness to recommend.
It will be particularly useful for people working in organisations where brand investment is in the spotlight, or under threat, as well as those wanting to create a new brand dashboard.