Whether you're a complete beginner, business owner or marketing professional looking to upskill, this digital marketing course is perfect for you.
The Professional Diploma in Digital Marketing is a cornerstone certification and can provide you with an introduction to key digital marketing specialisms, from mobile marketing and social media marketing to email marketing, PPC marketing and SEO.
Our cornerstone certification will provide you with a strong foundation in the core concepts of digital marketing. Your Professional Diploma in Digital Marketing will give you an in-depth understanding of how to effectively strategize and implement powerful digital marketing campaigns that convert. From social media marketing to search marketing, you'll learn everything you need to excel at your digital marketing career.
Entry Level: Beginner
Course Duration: 30 hours
Delivery Method: Classroom or Video Based Learning
Assessment: 3-hour exam
Kickstart an exciting, dynamic career with our Professional Diploma in Digital Marketing. Our Diploma is a global-standard certification that you can take with you no matter where your exciting career takes you.
Pay Per Click Advertising
Learn about the key concepts of digital marketing and how it differs from traditional marketing, as well as how these two practices can be implemented to complement each other.
Search Engine Optimization
In this module, you will be introduced to a range of specialist tools, on-site and off-site optimization techniques, as well as keyword research practices and link building tactics.
Design, create and implement email marketing campaigns. Learn how to write compelling copy, split test design templates and test campaigns to guarantee optimal open and click through rates.
Digital Display Marketing
Learn how to create and run effective display ads, and develop an understanding of the available ad formats, their relevance to specific target audiences and how to research, leverage and optimize your campaign.
Develop the technical knowledge and skills needed to build and maintain an effective mobile marketing strategy. Learn how you can optimize your application for mobile devices to secure maximum conversions.
Social Media Marketing
Learn how to effectively engage with and acquire customers across a diverse range of platforms, Identify the suitability of different platforms and develop and implement a comprehensive strategy.
Efficiently monitor and optimize your digital marketing strategy, and develop an understanding of key analytics platforms and metrics that can help you to measure its effectiveness.
Strategy & Planning
Adopt a structured approach that brings together all digital strands and culminates in a comprehensive, coherent digital marketing plan - set budgets, allocate resources and select appropriate channels.