Leadership, Management and Business Skills training from QA

Digital Marketing Institute

The Digital Marketing Institute is the global standard in digital marketing and social selling education, with over 20,000 professionals worldwide.

Professional Certifications

Click the links or expand the boxes below for an overview of the two Digital Marketing Institute diplomas we'll be offering, and try our FREE 15-min Digital Diagnostic to test your digital skills.

Certified Digital Marketing Professional

Certified Digital Marketing Professional


Whether you're a complete beginner, business owner or marketing professional looking to upskill, this digital marketing course is perfect for you.

The Certified Digital Marketing Professional is a cornerstone certification and can provide you with an introduction to key digital marketing specialisms, from mobile marketing and social media marketing to email marketing, PPC marketing and SEO.

Our cornerstone certification will provide you with a strong foundation in the core concepts of digital marketing. Your Digital Marketing Professional Certification will give you an in-depth understanding of how to effectively strategize and implement powerful digital marketing campaigns that convert. From social media marketing to search marketing, you'll learn everything you need to excel at your digital marketing career.


Course Information


Entry Level: Beginner

Course Duration: 30 hours

Delivery Method: Classroom or Video Based Learning

Assessment: 3-hour exam


Module Overview


  1. Introduction

    Kickstart an exciting, dynamic career with our Certified Digital Marketing Professional qualification. Our Certification is a global-standard certification that you can take with you no matter where your exciting career takes you.

  2. Pay Per Click Advertising

    Learn about the key concepts of digital marketing and how it differs from traditional marketing, as well as how these two practices can be implemented to complement each other.

  3. Search Engine Optimization

    In this module, you will be introduced to a range of specialist tools, on-site and off-site optimization techniques, as well as keyword research practices and link building tactics.

  4. Email Marketing

    Design, create and implement email marketing campaigns. Learn how to write compelling copy, split test design templates and test campaigns to guarantee optimal open and click through rates.

  5. Digital Display Advertising

    Learn how to create and run effective display ads, and develop an understanding of the available ad formats, their relevance to specific target audiences and how to research, leverage and optimize your campaign.

  6. Mobile Marketing

    Develop the technical knowledge and skills needed to build and maintain an effective mobile marketing strategy. Learn how you can optimize your application for mobile devices to secure maximum conversions.

  7. Social Media Marketing Concepts and Implementation

    Learn how to effectively engage with and acquire customers across a diverse range of platforms, Identify the suitability of different platforms and develop and implement a comprehensive strategy.

  8. Analytics

    Efficiently monitor and optimize your digital marketing strategy, and develop an understanding of key analytics platforms and metrics that can help you to measure its effectiveness.

  9. Strategy & Planning

    Adopt a structured approach that brings together all digital strands and culminates in a comprehensive, coherent digital marketing plan - set budgets, allocate resources and select appropriate channels.


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Certified Digital Sales Professional


Learn how to make more sales faster and easier using social selling techniques. Increase sales performance by up to 400% by adopting digital and social selling tools.

This course is ideal for inside or outside sales people, consultants and sales representatives of all levels, business development executives and managers, account managers, relationship managers and those leading sales teams, or anyone looking to develop their digital sales capabilities.

Social selling is undoubtedly the fastest growing tool in a successful salesperson’s arsenal. Clients of our Certified Digital Sales Professional have seen increased performance, and increased earnings, among team members who complete the course. In just 30 hours, you'll be a certified social selling expert with insight into the key concepts of digital and social selling. From integration and strategy, to social account management, through to digital sales leadership, you'll possess the skills to become a social selling superstar.


Course Information


Entry Level: Beginner

Course Duration: 30 hours

Delivery Method: Classroom or Video Based Learning

Assessment: 3-hour exam


Module Overview


  1. Introduction

    Understand the concept of social selling, how it has transformed the sales process, and how you can leverage advanced tools and techniques to become a prolific digital seller.

  2. Digital Research

    Using social intelligence and social listening, you will learn how to monitor online interactions, read digital behaviour and discover commonalities to later personalize your engagement.

  3. Sales Enablement

    Discover how digital tools and social media platforms can facilitate relevant sales messages and content, making it easier to later offer the right solutions, to the right client, at the right time.

  4. Engagement

    Learn how to manage large prospects and client bases with minimal effort. Discover engagement techniques and learn how to handle sales objections throughout the customer journey.

  5. Digital Sales Messaging

    Learn how to strategically craft communications to ensure all contact with clients are relevant, personalized and aligned with their personal or business objectives.

  6. CRM

    Gain a solid understanding of the major concepts and applications of CRM and Social Collaboration and how those concepts align to core activities in the sales process.

  7. Social Content

    Learn how to use a variety of content creation tools that assist with the complete content creation process, from researching topics, to creating text and graphics, and proofing and editing your content.

  8. Social Account Management

    Establish Key Performance Metrics that relate to the measurement of your social customer service. Leverage results to increase efficiency and assess opportunities that benefit your efforts.

  9. Integration & Strategy

    Conduct an all-inclusive analysis, identifying information such as key trends in geos and top prospects. Leverage this insight to determine your selling goals and objectives.

  10. Digital Sales Leadership

    Explore how you can implement effective communication strategies to keep employees motivated and accountable for their individual digital & social selling strategies.


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How strong are your skills?

Take our FREE 15-minute Digital Diagnostic and benchmark your skills against the professionals.

Why take a Digital Marketing Institute Certification?

Digital now accounts for an ever growing share of marketers’ activities and channels with two-thirds of their total budget being spent on digital marketing channels.


The Digital Marketing Institute is committed to helping professionals fulfil their digital potential. Through cutting-edge, relevant and industry validated programs, they are helping to close the digital skills gap to guarantee success for individuals and organisations across the globe.

The Digital Marketing Institute sets the global standard in digital marketing and selling certification. They have certified more professionals to a single digital education standard than any other certification body.

  • 20K+ Graduates Worldwide
  • 80 Countries
  • One Industry Standard


Advance your career in digital marketing


The Global Standard

Taught in over 80 countries, the Digital Marketing Institute have trained more graduates to a single digital education standard than any other certification body.

Flexible Study Options

Enjoy 24-hour access to video lectures, slide presentations, practical exercises, interactive quizzes and a supportive student network.

Leading Digital Experts

80% of our postgraduate students now work in digital – our courses are designed and delivered by expert practitioners who work and excel in a variety of digital specialisms.

Industry-Validated Syllabus

Our courses are reviewed by the Syllabus Advisory Council, which is composed of leading digital companies including Google, Facebook, Twitter and LinkedIn.

Gain Up-To-Date Industry Knowledge

Our specialist product team work closely with leading industry experts to create, review and update course content on a continuous basis.

Internationally-Recognised Accreditation

Upon completion of your course, you will receive an industry-recognised, globally-respected qualification.

About the Digital Marketing Institute


The Digital Marketing Institute provides the most widely taught set of certification standards in digital marketing for learners, educators and industry.

  • Based in Dublin, Ireland
  • Founded in 2008
  • 60+ employees
  • 140+ partners in 90 countries
  • 20,000 certified professionals
  • One standard


Industry Validation

The Digital Marketing Institute works closely with global industry experts to develop programs that promote the current best practice, theory and applied skills in digital for individuals, educators and organisations.

Their Industry Advisory Council, composed of some of the world’s most influential digital brands, ensures that graduates of the Digital Marketing Institute have learned the most up to date digital skills, competencies and knowledge needed to thrive in their careers.

The Council works with the Digital Marketing Institute to define the skills agenda and address the global digital skills shortage by ensuring our courses are developed in alignment with the digital economy’s most in-demand digital needs and skillsets.


The Industry Advisory Council includes experts from:












Digital Marketing Institute Survey


The Digital Marketing Institute's recent 2016 survey of past certified professionals highlighted the real impact of a Digital Marketing Institute certification.

The value of a Digital Marketing Institute certification is such that their graduates are not only starting out on their careers, but also have years of experience behind them.

In addition, while Millennials represent 10% of graduates surveyed, 88% are over 25 while 39% are over 35. For those already in employment, the majority of graduates are managers (30%) followed by senior executives (25%).


Key survey findings:


Enhances Employability

  • 95% of Certified Digital Marketing Professionals are currently employed
  • 74% of those certified are employed in digital marketing roles

Fast-Tracks Careers

  • 81% of those that have gained a professional certification have been promoted after completing
  • 88% felt the digital certification meant they were well prepared for their roles

Increases Salary Potential

  • 53% have had a salary increase while 16% have had more than one pay rise   
  • 56% of professionals certified are earning more than $40,000 per annum 

Personal Satisfaction

  • 84% were so happy with their experience they would encourage others to study with us   
  • 92% of graduates say their professional certification has had a positive impact on their career   


Click the card below to download the prospectus for the Certified Digital Marketing Professional.


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