About this Course

Tech Type Essentials
Duration 1 Day

“A well-known principle of human behaviour says that when we ask someone to do us a favour we will be more successful if we provide a reason. People simply like to have reasons for what they do.”

Robert Cialdini | Professor of marketing, business, and psychology, author and speaker.

Being persuasive seems to come naturally to some people – in fact they may not even realise how they do it. In fact, you may not even realise the tactics they’re using to influence you! Most of us, however, can learn to improve and control the way we influence people – getting better results and improved relationships that deliver more in the long term.

Our Performance Based Learning course, a four-stage learning model, creates a learning experience that supports and helps you to embed your learning and deliver real business growth.

This Performance Based Learning course will help you to build on your existing skills to influence staff, colleagues, customers or stakeholders more effectively.

Influencing is a crucial element of being a great communicator.
You already possess innate influencing skills, a lot of which is done unconsciously. To be a really great influencer these skills can be enhanced by moving them to your conscious mind and developing them.

How you put your case across and how you’re perceived can have a large bearing on the outcome.

People often ask us:

  • How can I be more persuasive?
  • How do I get it right first time?
  • How do I help people understand ‘what’s in it for them’?
  • How do I stay calm when faced with resistance?

This interactive and practical programme will provide you with insights in to how others prefer to be influenced.

You'll be asked to complete 4-6 hours of online learning before attending a one day practice-based workshop.

If you want your ideas and suggestions to be adopted, can we persuade you to join us?

What's Included

QA offers more benefits. Here is what's included with this course:

Pre-Course Reading


Before you attend your workshop, you’ll be asked to complete some online learning which covers key ideas and models for developing your influencing and persuading skills. This can take up to 6 hours, which you can complete in bite-size chunks in advance of the workshop.

The online learning will also ask you to have a one-to-one with your line manager before attending the workshop to help you focus on the learning you need to gain from the programme.

Learning Outcomes

  • Adapt your behaviour to achieve a win-win outcome
  • Put yourself in ‘someone else’s shoes’
  • Lay the groundwork to your influencing
  • Use persuasion to get the outcome you need
  • Respond positively when met with resistance

Course Outline

  • Influence, persuasion, manipulation or coercion?
  • Why people say “yes”
  • Influencing obstacles and winning behaviours
  • Push and pull influencing
  • Communication Styles
  • Power and influencing
  • Planning influencing
  • Co-coaching and practice

QA’s Performance Based Learning

  • Our Performance Based Learning model uses a blend of learning mediums to ensure the outcomes you are looking for, while minimising learner time away from the business.
  • Before attending the workshop, learners’ access bite-size video and online based assets, so that they can study the theories and principles in their own time, and be fully prepared.
  • They then attend our practical, interactive and collaborative classroom session where they can practice and plan real world application in a safe performance-based environment.


1 Day


This course is authored by QA

Delivery Method

Delivery method

Classroom / Attend from Anywhere

Receive classroom training at one of our nationwide training centres, or attend remotely via web access from anywhere.

Find dates and prices

Online booking is currently not available for this course, to find out more please call us on 0113 220 7150 or email us at info@qa.com to discuss how we can help.

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