Round 1: The current business experience
In round one, participants are introduced to the Organization called the HP Events Group. This is a global company which manages branding, advertising, TV coverage, pay-per-view subscriptions, and retail merchandise for professional motor car racing teams. Participants form the IT Department of the HP Events Group and are exposed to a lack of integrated processes and tools across all its regions. There is also disparity in various technology configurations that result in increased procurement and support costs. With each of the regions acting independently from one another with respect their investments, strategic approach, and support structure, overall business results are not being met and high operational costs are being incurred with Customer satisfaction decreasing. There is a real opportunity for the IT Department to improve efficiencies, consider different sourcing options, and work together to increase the overall business performance.
Round 2: The racing team participants now look for ways to improve business results
In round two, an integrated approach across all Teams is developed and deployed. Communications are improved and common processes and tools are both standardized and optimized. Different service level packages are considered and selected to both automate and drive efficiencies within the overall IT support model. A standard Service Catalogue is created to help illustrate an end-to-end view of what services the IT Department currently offers. The IT Department is then able to leverage existing resources before procuring new technologies. A private cloud environment is created to save on support costs, leverage internal capabilities, and improve time to market for new service offerings. Both Demand and Capacity Management are formally implemented to help identify the Customer's patterns of business activity and thus ensure the technology across all regions can meet them. All of these improvements combined improve business results and will help in the assessment required regarding which services are most appropriate to move to the public cloud in the subsequent rounds.
Round 3 & 4: Race competitors seek further optimization of results
After achieving internal efficiencies and also experiencing the benefits of the private cloud, participants are now introduced to the public cloud. An assessment of various external public cloud service provider capabilities is completed to ascertain which ones will achieve the most desirable business outcomes. This includes a formal review of the associated cost models and potential returns that public cloud service providers offer. Participants are challenged to understand and optimize any risks associated with moving services to the pubic cloud including security, availability, and other quality factors. Overall, the IT Department continues to drive efficiencies internally with respect to their processes and tools, but now they can formally leverage the full spectrum of what cloud computing can offer to improve the overall business results and increase Customer satisfaction.