“The secret to winning is constant, consistent management”.
Tom Landry, American coach

Writing Winning Bids is all about making sure that you and your organisation are prepared to answer a formal or informal Request for Proposal and/or an Invitation to Tender from potential customers in an effective way.

It is a skill. Indeed, some might argue that it is more than that: a profession which needs a particular set of skills to achieve success.

This two-day course aims to give you the skills necessary to improve the standard of your overall proposal presentation and content.

Some of you will have previous experience in writing proposals for your organisation, while others will be new to the environment. Whatever your background, by the end of this course you will have a simple set of tools, hints and tips that will help you improve the standard of your bids and proposals.
Common concerns we hear from people who attend this course include:

  • How do I make sure that my bid response is compliant?
  • What can I do to increase the chances of my bid being the winning one?
  • What’s meant by gate reviews and how do they work?
  • How do I write an Executive Summary for a bid or proposal?

This Develop-level course uses a variety of methods to put across key messages around compliance, evaluation methods, and the importance of getting the bid right first time. There’s plenty of time to practice, with the chance to work in teams on a comprehensive bid case study.

All of our trainers are experts in their field and have many years’ experience in responding to bids and proposals and training people in how to write winning bids.

Even the greatest authors had to learn their craft - your journey begins here!

Target Audience

This Develop-level course is aimed at anyone who needs to write bids or proposals as part of their job. While it’s expected that you will have had some experience in writing or reviewing bids, this course is also suitable for someone just starting out on their bid-writing journey.

It’s expected that delegates will already know the basics of good business writing, for example that gained by attending one of the following Form-level courses:

If you want to check you have the necessary prior-knowledge to attend Writing Persuasive Reports, click on the following link to download a simple checklist:

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As pre-course work you’ll be asked to become familiar with the types of bids and proposals that your organisation produces. While you don’t need to bring these along to the course we ask that you read at least two bids and proposals and think about what works well and what could be done differently.

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Learning Outcomes

You will learn how to:

  • Identify different types of bids and when they’re used
  • Structure a powerful and comprehensive bid using the COMPLIANCE approach
  • Make your bid easy to evaluate and design your bid to maximise your chances of winning business
  • Explain how organisations qualify opportunities and how to maximise your chances
  • Develop a strategy to win the bid by following the ‘Preparing to Win’ approach
  • Write a persuasive executive summary
  • Follow the principles of resource planning to develop a proposal planning process
  • Explain the impact that compliance has on a winning strategy
  • Identify and manage review processes
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Course Outline

Day 1:

  1. Types of bids and proposals
  2. Evaluating bids and proposals
  3. The COMPLIANCE method of writing a winning bid
  4. Bid/no-bid decision making
  5. Preparing to win the business

Day 2:

  1. Competition analysis
  2. Planning bids and proposals
  3. Internal reviews
  4. Bid and proposal resource planning
  5. Reviewing the compliance of bids and proposals
  6. Writing to win
  7. Managing bid and proposal review meetings
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Why choose QA

Frequently asked questions

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If you have the booking number you can also go here and select the "I have a booking number" option. Enter the booking reference and your surname. If the details match, you will be taken to the "Create account" page from where you can enter your details and confirm your account.

Find more answers to frequently asked questions in our FAQs: Bookings & Cancellations page.

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Our virtual classroom courses allow you to access award-winning classroom training, without leaving your home or office. Our learning professionals are specially trained on how to interact with remote attendees and our remote labs ensure all participants can take part in hands-on exercises wherever they are.

We use the WebEx video conferencing platform by Cisco. Before you book, check that you meet the WebEx system requirements and run a test meeting (more details in the link below) to ensure the software is compatible with your firewall settings. If it doesn’t work, try adjusting your settings or contact your IT department about permitting the website.

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How do QA’s online courses work?

QA online courses, also commonly known as distance learning courses or elearning courses, take the form of interactive software designed for individual learning, but you will also have access to full support from our subject-matter experts for the duration of your course. When you book a QA online learning course you will receive immediate access to it through our e-learning platform and you can start to learn straight away, from any compatible device. Access to the online learning platform is valid for one year from the booking date.

All courses are built around case studies and presented in an engaging format, which includes storytelling elements, video, audio and humour. Every case study is supported by sample documents and a collection of Knowledge Nuggets that provide more in-depth detail on the wider processes.

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When will I receive my joining instructions?

Joining instructions for QA courses are sent two weeks prior to the course start date, or immediately if the booking is confirmed within this timeframe. For course bookings made via QA but delivered by a third-party supplier, joining instructions are sent to attendees prior to the training course, but timescales vary depending on each supplier’s terms. Read more FAQs.

When will I receive my certificate?

Certificates of Achievement are issued at the end the course, either as a hard copy or via email. Read more here.

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