The modern workplace learning ecosystem encompasses formal, informal and social communication which, for the most part, is delivered digitally. Increasingly, as organisations embrace the 70/20/10 approach, the L&D professional is becoming involved in digital social learning activities both formally and in a supportive, facilitative role.

From informative to social, from blogging to status updates, our digital content must communicate the message efficiently and effectively. As writers of digital content, our language style will adapt to engage today’s digital audience and the type of content we produce.

What's included in the course?

  • Preparation work
  • Evening work
  • Assessment

What the delegates will learn

  • The role storytelling has in writing digital content
  • Strategies for and importance of finding their online personalities
  • How to bring their personality into the digital writing style
  • Balancing their personalities with the organisational persona
  • Planning and structuring content to engage digital audiences
  • Writing content for ease and speed of understanding
  • Writing compelling headlines to hook digital audiences
  • Writing responses and feedback in a social digital context

Next steps

Other TAP Certificates that might be of interest

  • Blended Learning
  • Creating Visual Impact
  • Designing Performance Support Resources
  • eLearning Design
  • Online Facilitation Skills
Read more


There are no formal prerequisites for attending this course. It is ideal for L&D professionals who are required to write a variety informative and social content for the digital environment.

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Assessment information

Delegates write two different types of digital content of their choice which would form part of modern workplace learning/social learning campaign. Examples of projects might be a blog post accompanied by a promotional post/status update; or an informative piece accompanied by a social post. Their project will be assessed against the TAP Digital Writing Skills Profile.

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Session details

Session 1: Stories, Storytelling and Story-making
In this session, we consider:

  • The power of storytelling
  • Storytelling framework
  • Stories in digital content creation
  • Plan to incorporate storytelling into the project

Session 2: Online Personality
In this session, we consider:

  • Defining personality
  • Exploring the digital personality and voice
  • Adapting tone of voice in writing for digital context
  • Analyse your own personality to define your online voice

Session 3: Planning Digital Content
In this session, we consider:

  • Defining the purpose and audience
  • Establishing the business persona and its importance
  • Determining different digital output
  • Balancing different types of content to keep digital audiences engaged

Session 4: Structuring Digital Content
In this session, we consider:

  • Applying a logical structure to digital content
  • Breaking down content appropriately for digital delivery
  • Applying the AIDA model
  • Writing headlines to hook the digital audience

Session 5: Writing Digital Content
In this session, we consider:

  • Sentence structure and writing style to reach the appropriate audience
  • The appropriate use of grammar for today’s digital audience
  • Using appropriate punctuation and its influence on audience perception
  • Writing for different types of digital content from informative to social
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Dates & Locations

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