This workshop will help L&D professionals or those involved in producing visual materials communicate a powerful visual message. The principles covered can be applied to slides for training courses, presentations, webinars, online presentations and digital learning*.

It ensures that slide designs are effective and stimulating regardless of subject matter or any IT presentation tools that are available and will be transferable when designing other support material.

* Please note: this course provides you with the core principles of visual design, rather than principles of eLearning design, which are covered on the eLearning Design course.

What's included in the course?

  • Pre-course work
  • Evening work
  • Assessment

Who is it for?

The course is suitable for anyone whose role includes creating slides, eg for training courses, presentations, online presentations, webinars or digital modules and who wish to create a more effective dynamic visual content.

What the delegates will learn

  • The concept of visual impact
  • Applying the principle of graphic design
  • The language of typography and spacing
  • Using grids to organise graphic elements and working with hierarchy
  • The Colour Wheel
  • Locating, creating and working with appropriate graphic design elements
  • Creative ways of displaying statistical information

Next steps

  • eLearning Design
  • Digital Writing Skills
  • Designing Performance Support Resources
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There are no prerequisites for this course.

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Assessment information

Delegates will apply the principles of visual design to produce a digital artefact of their choice to meet the TAP Creating Visual Impact Profile.

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Session details

Session 1: Visual communication and the Human Brain
In this session, we consider:

  • Visual and information processing
  • Cognitive science
  • Dual modality and redundancy principles
  • The Gestalt theory of perception
  • Gestalt and graphic design

Session 2: Elements of Visual Design
In this session, we consider:

  • The power of colour
  • The language of typography
  • Working with graphics
  • Sourcing images

Session 3: Planning for Visual Impact
In this session, we consider:

  • Obtaining the brief
  • The planning process
  • How to make the message stick

Session 4: Strategies for Developing Creativity
In this session, we consider:

  • Methods for generating creative ideas
  • Mind mapping

Session 5: Secrets of Visual Impact
In this session, we consider:

  • Strategies for directing the eye
  • Simplifying, harmonising and unifying
  • Providing space
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Why choose QA

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How do QA’s virtual classroom courses work?

Our virtual classroom courses allow you to access award-winning classroom training, without leaving your home or office. Our learning professionals are specially trained on how to interact with remote attendees and our remote labs ensure all participants can take part in hands-on exercises wherever they are.

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How do QA’s online courses work?

QA online courses, also commonly known as distance learning courses or elearning courses, take the form of interactive software designed for individual learning, but you will also have access to full support from our subject-matter experts for the duration of your course. When you book a QA online learning course you will receive immediate access to it through our e-learning platform and you can start to learn straight away, from any compatible device. Access to the online learning platform is valid for one year from the booking date.

All courses are built around case studies and presented in an engaging format, which includes storytelling elements, video, audio and humour. Every case study is supported by sample documents and a collection of Knowledge Nuggets that provide more in-depth detail on the wider processes.

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When will I receive my joining instructions?

Joining instructions for QA courses are sent two weeks prior to the course start date, or immediately if the booking is confirmed within this timeframe. For course bookings made via QA but delivered by a third-party supplier, joining instructions are sent to attendees prior to the training course, but timescales vary depending on each supplier’s terms. Read more FAQs.

When will I receive my certificate?

Certificates of Achievement are issued at the end the course, either as a hard copy or via email. Read more here.

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