In today's increasingly competitive environment people in specialist roles need to have more commercial awareness and responsibility. This course gives delegates an understanding of how to focus on the critical business issues needed to support their role as a commercially focused professional.

This course uses a balance of practical theory, activities and case studies to show delegates how to apply what they are learning to their own organisation. It includes a proven business simulation which helps them to understand critical issues and improve their ability to spot business opportunities. Delegates will learn how to make successful decisions based on a strong commercial business case.

Target Audience:

This course is designed for anyone who has to make commercially based decisions or is tasked with making savings within their organisation.

At the end of this course you will be able to:

  • improve your ability to identify business opportunities
  • describe how the external environment impacts your organisation
  • analyse the internal business strengths and weaknesses
  • identify the external threats facing your organisation
  • understand the power and influence that stakeholders have on their business
  • carry out a stakeholder analysis activity that you can implement back at work
  • bring a commercial focus to relationships with external and internal customers
  • recognise that everyone in the organisation has a responsibility for creating its future.
  • Analysis of internal and external factors impacting organisations.
  • Corporate, business and operational strategies.
  • Using SWOT and PESTLE to assess your organisation's commerciality.
  • Practise stakeholder identification and develop approaches to stakeholders.
  • Understand the concept of 'T-shaped people' and their commercial significance.
  • Learn about your current level of customer focus and developing commercial relationships.

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