Overview

“We are all apprentices in a craft where no one ever becomes a master.”
Ernest Hemingway, American author


Good writing skills are an important part of any communication. Nearly all professions require some form of written communication as part of the job. Creating a good first impression through your written work is just as important as creating a good first impression in person.

There are all sorts of occasions when you might need to write something in business, whether it’s to write a letter to a client, send a challenging email, persuade your colleagues of your new idea, give a project update, etc.

Yet, there are few things less inspiring than a dull report, and poor writing skills can prevent your message getting across. Given the right training and tools though, you can bring any topic to life as a skilled writer - communicating, influencing, persuading and engaging people to get your point across.

Common concerns we hear from people who attend this course include:

  • How do I influence others in an email or a report?
  • How do I deliver a clear and concise message?
  • How do I structure reports and emails to maximum effect?
  • Where do I start?
  • How can I make sure that my grammar, spelling and punctuation is accurate?

In this comprehensive Form-level course, you’ll learn a variety of methods to help you write clear, concise and well-structured communications that’ll help you put across your key messages and get it right first time. The workshop goes into greater depth and covers more ground than our one-day ‘Business Writing Essentials’ course (MPDBWE). There’s more opportunity to practise, with every delegate writing two business documents, including a short report. You’ll also get lots of feedback from the trainer and your fellow delegates, as well as having examples of best practice to take away.

All of our trainers are experts in their field and have many years’ experience in writing business documents and training people in how to be effective business writers.

Even the greatest authors had to learn their craft - your journey begins here!


Target Audience

Business Writing Made Clear is part of our Business Writing ‘Progressive Portfolio’, structured to support your initial learning and ongoing development.

This comprehensive Form-level course is aimed at anyone who would like to develop their business writing skills or understand how to write more concisely and/or with greater impact, for example when writing:

  • Short reports
  • Business letters
  • Emails
  • Other business documents
  • Social media posts

If you’re looking for just the key tools to improve your business writing, then you might want to consider our one-day course - Business Writing Essentials (MPDBWE).

If you already have experience of business writing, you may be interested in our Develop-level courses:

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Prerequisites

You’ll be asked to bring along hard copies of at least two examples of business writing that you’ve recently produced. These might be a short report, letter, action points from a meeting, a long email, or any other relevant business document. You’ll be asked to share these with other delegates on the course so please do not bring anything that is confidential to your business. You may also find it useful to bring along a laptop to work on documents during the course.

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Learning Outcomes

You’ll learn how to:

  • Identify different types of business writing
  • Apply our unique ‘GAMPER’ model of business writing
  • Match your writing style to the needs of the business/reader
  • Identify the correct grammar, spelling and punctuation when writing for business
  • Use plain English to put across a clear and concise message
  • Present your documents so they have maximum impact
  • Persuade and influence through impactful writing
  • Write effective emails and one-page reports
  • Adopt best practice when writing for social media
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Course Outline

Day 1:

  1. Types of business writing
  2. Evaluating written materials
  3. The GAMPER model of business writing
  4. Writing it right - the importance of grammar, spelling and punctuation
  5. Writing concisely – avoiding jargon and clichés
  6. Writing a short business document, with feedback

Day 2:

  1. Presenting information
  2. Structuring information
  3. Writing messages that persuade and influence
  4. Writing emails and for social media
  5. Producing a business report
  6. Proof-reading, editing and formatting
  7. Writing an influential one-page report, with feedback
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Dates & Locations

Frequently asked questions

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How can I create an account on myQA.com?

There are a number of ways to create an account. If you are a self-funder, simply select the "Create account" option on the login page.

If you have been booked onto a course by your company, you will receive a confirmation email. From this email, select "Sign into myQA" and you will be taken to the "Create account" page. Complete all of the details and select "Create account".

If you have the booking number you can also go here and select the "I have a booking number" option. Enter the booking reference and your surname. If the details match, you will be taken to the "Create account" page from where you can enter your details and confirm your account.

Find more answers to frequently asked questions in our FAQs: Bookings & Cancellations page.

How do QA’s virtual classroom courses work?

Our virtual classroom courses allow you to access award-winning classroom training, without leaving your home or office. Our learning professionals are specially trained on how to interact with remote attendees and our remote labs ensure all participants can take part in hands-on exercises wherever they are.

We use the WebEx video conferencing platform by Cisco. Before you book, check that you meet the WebEx system requirements and run a test meeting (more details in the link below) to ensure the software is compatible with your firewall settings. If it doesn’t work, try adjusting your settings or contact your IT department about permitting the website.

Learn more about our Virtual Classrooms.

How do QA’s online courses work?

QA online courses, also commonly known as distance learning courses or elearning courses, take the form of interactive software designed for individual learning, but you will also have access to full support from our subject-matter experts for the duration of your course. When you book a QA online learning course you will receive immediate access to it through our e-learning platform and you can start to learn straight away, from any compatible device. Access to the online learning platform is valid for one year from the booking date.

All courses are built around case studies and presented in an engaging format, which includes storytelling elements, video, audio and humour. Every case study is supported by sample documents and a collection of Knowledge Nuggets that provide more in-depth detail on the wider processes.

Learn more about QA’s online courses.

When will I receive my joining instructions?

Joining instructions for QA courses are sent two weeks prior to the course start date, or immediately if the booking is confirmed within this timeframe. For course bookings made via QA but delivered by a third-party supplier, joining instructions are sent to attendees prior to the training course, but timescales vary depending on each supplier’s terms. Read more FAQs.

When will I receive my certificate?

Certificates of Achievement are issued at the end the course, either as a hard copy or via email. Read more here.

Contact Us

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