How to develop and implement cutting-edge SEO programmes with real business impact

SEO is essential for directing web traffic to your organisation’s web pages. This workshop will allow you to develop or improve your SEO. The workshop focuses on offering new and innovative insights into keywords and algorithms. Technical areas of SEO such as penguin (quality of links) and panda (quality of content) will also be covered. Our trainer will take you through your existing SEO to be able to guide you and your organization through the development of a programme.

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Participants should be from Marketing, Sales and/or Communications roles within an organization. We recommend that any participant comes with their organisation’s SEO plan and access to any relevant Google accounts to ensure they get the most applicable experience of the workshop.

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Delegates will learn how to

Better SEO planning, implementation and budget management can all be learned in this intensive workshop. These skills will eventually lead to a much-improved return on any SEO investment by you or your organization. Monitoring the developments in online algorithms will also be covered to ensure you are up to date with the latest SEO trends. Paid and non-paid traffic to website content will be improved by the application of the learning in this workshop. Where applicable, our trainers can also instruct on the best practice when working with an SEO agency.

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Participants will learn about the importance of the back end of a website as well as its content. Ultimately, our trainer will aim to help you drive new clients and customers towards your services and products.

  • Keywords
  • Development of an SEO plan and programme
  • Links and users
  • Good online content
  • Website optimization
  • Effective SEO budgeting
  • SEO reporting and campaign/programme management/monitoring
  • SEO in the marketing mix
  • Writing for SEO
  • How to work with an agency
  • Optimising web content and any other online content

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Why choose QA

Frequently asked questions

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How can I create an account on myQA.com?

There are a number of ways to create an account. If you are a self-funder, simply select the "Create account" option on the login page.

If you have been booked onto a course by your company, you will receive a confirmation email. From this email, select "Sign into myQA" and you will be taken to the "Create account" page. Complete all of the details and select "Create account".

If you have the booking number you can also go here and select the "I have a booking number" option. Enter the booking reference and your surname. If the details match, you will be taken to the "Create account" page from where you can enter your details and confirm your account.

Find more answers to frequently asked questions in our FAQs: Bookings & Cancellations page.

How do QA’s virtual classroom courses work?

Our virtual classroom courses allow you to access award-winning classroom training, without leaving your home or office. Our learning professionals are specially trained on how to interact with remote attendees and our remote labs ensure all participants can take part in hands-on exercises wherever they are.

We use the WebEx video conferencing platform by Cisco. Before you book, check that you meet the WebEx system requirements and run a test meeting (more details in the link below) to ensure the software is compatible with your firewall settings. If it doesn’t work, try adjusting your settings or contact your IT department about permitting the website.

Learn more about our Virtual Classrooms.

How do QA’s online courses work?

QA online courses, also commonly known as distance learning courses or elearning courses, take the form of interactive software designed for individual learning, but you will also have access to full support from our subject-matter experts for the duration of your course. When you book a QA online learning course you will receive immediate access to it through our e-learning platform and you can start to learn straight away, from any compatible device. Access to the online learning platform is valid for one year from the booking date.

All courses are built around case studies and presented in an engaging format, which includes storytelling elements, video, audio and humour. Every case study is supported by sample documents and a collection of Knowledge Nuggets that provide more in-depth detail on the wider processes.

Learn more about QA’s online courses.

When will I receive my joining instructions?

Joining instructions for QA courses are sent two weeks prior to the course start date, or immediately if the booking is confirmed within this timeframe. For course bookings made via QA but delivered by a third-party supplier, joining instructions are sent to attendees prior to the training course, but timescales vary depending on each supplier’s terms. Read more FAQs.

When will I receive my certificate?

Certificates of Achievement are issued at the end the course, either as a hard copy or via email. Read more here.

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