Business and IT training courses from QA

Microsoft Cloud OS

When Microsoft wanted to showcase its Cloud OS Technologies to a global audience, they engaged QA (working in partnership with The Register) to design and deliver a series of unique training events using a pioneering, video-based delivery method. With over 50,000 logins across the series, the method proved highly effective in promoting the adoption of Cloud OS solutions worldwide.

The Challenge

Microsoft wanted to demonstrate the functionality and benefits of its new Microsoft Cloud OS technology solutions to existing and potential customers. However, with complex topics to cover and a geographically spread audience to reach, the solution would need to combine technical training expertise with a distance learning method to enable the largest possible audience to access the sessions.

QA - Microsoft Testimony

Watch our testimonial video to find out more about how QA helped 'The Register' to design and deliver a series of unique training events using a pioneering, video-based delivery method.

The attendance data revealed a very strong link to UK Enterprise customers, with fantastic customer feedback. This project has significantly helped accelerate the deployment of Cloud OS technologies within Microsoft's upper Mid-market and Enterprise customer base.

Phil Evans

Marketing Communications Lead Cloud and Enterprise | Microsoft UK

The Solution

Initially, QA subject matter experts worked closely with members of the Microsoft UK Server & Tools Business Group to scope the content for a series of six deep-dive Cloud OS training sessions. These sessions explained the key features of the Microsoft Cloud OS stack and the benefits of training and certification as a means of gaining the skills to get the most value from these technologies.

Each session had a 45 minute duration, with all six sessions scheduled over a six month period. Some of the key topics included:

  • Hyper-V virtual machines
  • New features of Windows Server 2012 R2
  • Windows Azure
  • System Center Configuration Manager 2012

Once the agenda of the sessions had been scoped, QA needed a way of reaching the widest possible audience. With this in mind, they partnered with The Register – a leading online UK based news agency offering independent news, opinions and reviews on the latest in the IT industry.

Combining QA learning sessions with The Register’s readership of over seven million people meant they could jointly offer high quality Microsoft Cloud OS training sessions to a global IT audience. QA agreed with the Register that the best format would be to deliver the sessions via a live webcast training solution. The concept behind this format was to tackle geographical and time restrictions – making the training events accessible via the web in both real-time and at a later date.

Each session was delivered in a live studio environment. These were filmed and streamed for viewers joining online. Meanwhile, the film was recorded and made accessible for additional viewers to download and watch at a later date. This meant individuals could access the learning both in real time or after the event from anywhere in the world.


Founded in 1975, Microsoft is the world’s most successful and best known software company. The company’s Windows operating system is used on the majority of the world’s servers, networks and desktop PCs. Microsoft has over 90,000 employees worldwide.

The Outcome

An average of 1,000 users attended each of the live webinars, with around 8,000 people accessing each of the recorded sessions. The outcome was over 50,000 logins across the entire programme of events. This marked the highest ever webcast attendance for The Register, as well as achieving the highest ever feedback scores from attendees.

The quality of the QA training sessions was fantastic and the feedback we received from the audiences was incredible. Of all the projects I have been involved in this has had the highest viewing attendances, had the best audience feedback and delivered the most value.

Phil Mitchell

Digital Operations Director | The Register

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