Business and IT training courses from QA

BT Lancashire Services

BT Lancashire Services wanted to step-up the customer service experience they were providing to their valued customers. They sought a learning partner with a track record for results in customer service training, who has specific expertise in helping technical people with the softer behavioural skills they need. Therefore they chose QA.

The Challenge

Customer service is at the heart of BT Lancashire Services who strive to ensure they deliver to the highest possible standard.

BT Lancashire Services see quality customer experience as essential, with the introduction of a new ICT Service Centre, and a vision for how they wanted the team to be perceived inside and outside the organisation, they identified areas to improve and enhance the customer journey and delivery of first line services.

With a team of over 50 staff, whose grades and roles differ in complexity, but all involve dealing with very non-technical customers, BT Lancashire Services needed a consistent approach to customer care and best practice. The silos and occasional conflict that pre-existed within the team would also prove a barrier to overcome when achieving the vision.

BT Lancashire Services avoided the trap many organisations fall into, of putting their people on a generic training course and expecting a big change. The Service Centre Manager knew that for real behaviour change to take place, the foundation must be strong and several elements would need to come together.

BT Lancashire Services acknowledged they would need to tackle structural and cultural challenges as well as gaining buy-in and commitment to new standards of customer service.

Therefore BT Lancashire Services’ challenge included:

  • Changing the Ops Model
  • Breaking down silo’s and improving communication within the team
  • Creating more of a team culture
  • Engaging the team in the value of enhancing service provision
  • Providing a high and consistent customer service standard

As our local government customer’s needs change and grow, we have a duty to change and adapt the services which underpin them.


ICT Service Centre Manager

The Solution

ICT Service Centre Manager really understands ‘change’ and worked with QA’s Learning Solutions Manager and Senior Account Manager to ensure the approach, timing and type of learning interventions which would give the best chance of attaining real behaviour change, alongside the changes to the Ops Model that were being implemented.

We worked collaboratively on an approach which involved individuals in the process of identifying opportunities to improve their team communication and customer service, whilst stretching and challenging them personally.

We were able to kick start the change by dissolving the old team boundaries and putting people into learning groups with colleagues they were unfamiliar with. We applied a process of looking inwardly first; using self-realisation as a basis to understand how to improve their interactions.

In terms of customer service skills, the training provided best practice insights and involved the team in making decisions and enabling them to take ownership of the BT Lancashire Services ICT Customer Service Standards.

This gained buy-in to the outcomes, demonstrated trust in the wider team, and maximised the learning styles of the technical learners.

BT Lancashire Services

BT Lancashire Services are partner to Lancashire public sector organisations, recognised for sustained innovation and excellence in the services they deliver to their customers.

They focus their knowledge and resources to enable the organisations and staff they serve to deliver innovative, effective and efficient public services to their citizens and communities.

The ICT Services team deliver high quality and best value ICT solutions, serving as a single source for all ICT requirements to over 15,000 customers.

The Outcome

The Service Centre Manager described the team as ‘totally transformed’. The department are now operating as a holistic team of 50 as opposed to 4 silo’s.  Interaction and collaboration to problem solve and learn have become the norm, things that would have been impossible in the old structure.

The revised Ops Model was the enabler, and the training kick-started real change.

The learners really appreciated the training approach, they loved discovering a bit more about themselves, and learning about each other in that format. They found the SDI® (Strength Deployment Inventory™) tool really helpful.

The opportunity to learn in a safe and conducive environment, to be trusted and empowered to make decisions, and to be supported if they get things wrong has created a team learning culture, as they solve problems and continue to grow as one big team in their new working environment.

Employee engagement seems higher, the Service Centre Manager has taken verbal temperature checks. With the strong links that exist between employee engagement and customer satisfaction, the remarkable positive shift in the latter was an inevitable benefit, current customer satisfaction levels have soared to an all-time high of 98%.

When the journey started only 40% of customers received a first time fix on contacting the Service Centre, this soared to 62% 6 months into the change and now sits at a steady 70% achievement level 12 months into the new service. The once aspirational target of a ‘world class’ 80% first line fix level is now within reach as the business starts to focus on bringing services closer to the customer via the Service Centre as the ‘front door’.

You cannot achieve significant changes to a service without collaboration and engagement from those responsible for delivering it. This training became our catalyst for change and made our vision tangible.


ICT Service Centre Manager

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