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Make a Business Case
Course type Performance (What does this mean?)
| Course title | Make a Business Case |
|---|---|
| Delivery method |  Classroom |
| RRP | £520 exc. VAT |
| Days/Duration | 1 |
| Code | MPDMBC |
Secure online payment
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- course description
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Course dates
| Location | May | Jun | Jul | Aug | view later dates |
|---|---|---|---|---|---|
| Location | Sep | Oct | Nov | Dec | view earlier dates |
London
International House, E1W |- |- |- |19 
Location Sep Oct Nov Dec view earlier dates International House, E1W |- |- |- |- International House, E1Wlocation information and directions
19 Aug 5 or more places available £520 exc VAT Make a Business Case training in International House, E1W
North
Manchester |- |- |12 |- Location Sep Oct Nov Dec view earlier dates Manchester |- |- |- |- Manchesterlocation information and directions
12 Jul 5 or more places available £520 exc VAT Make a Business Case training in Manchester
Overview
To implement most changes we need to gain stakeholder buy-in. This can range from getting our managers to agree an action, to gaining full commitment and large financial resources from Directors or a review board.
Most people understand that a business case is a logical way of explaining what needs to be done or changed and in doing so, gaining stakeholder agreement for that action. However, what is often overlooked is that a business case is also a communication tool that may be used to influence a very human decision.
Who will the course benefit?
This course is suitable for anyone who needs to build and present business cases, or influence and affect stakeholder decisions.
By the end of the course you will be able to:
- define the key components of a business case
- produce a cost benefit analysis including the payback period, return on capital, net present value and internal rate of return
- create basic frameworks for strong business cases
- tailor business cases for individual decision makers and stakeholders
- link your message to key corporate strategies.
What will the course cover
- Identifying the key components of a business case.
- Practice in writing a basic business case.
- Tailoring your business case for key stakeholders and stakeholder groups.
- Learn how to sell your ideas to your reader.
- Identify and quantify costs and benefits.
- Selecting the correct media, length and format for your target audience.
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