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Rotation curation

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Lianne Marie Mease

Lianne Marie has over 10 years experience in sales and marketing for the recruitment and training industry. Head of Marketing for Remarc prior to the QA takeover she is currently responsible for the design and deployment of email campaigns and leads social media communication within the QA Marketing department. In her free time she writes the recipe blog Everything Goes With Toast.

Posted by Lianne Marie Mease
on 24 July 2012

A Twitter account is created using an individual email address, and therefore each account is effectively owned by one spokesperson – whether it represents a company, country, product or band. Most companies tweet using the royal “we” rather than highlight individuals, but the rotation curation concept has invoked a trend of rotating the spokesperson for the account.

I am the social media spokesperson for QA Learning. We have separate accounts now for Apprenticeships and our Business school, but much like The Metatron - I am the one true voice of QA.

Despite managing the strategy and driving the content, my personality is noticeably absent from our posts, and I do not interact with our customers or employees as an individual. The voices of QA, our incredible pool of experts are represented by those who volunteer to blog for us. As of July, three of my bloggers have posted in excess of 100 blogs and as a blogging team, we update daily about new courses, solve technical problems or address topical issues. We could of course consider rotation curation - but the value of having someone in courseware, finance, scheduling, sales, HR, IT tweeting about their day would no doubt cause a revolt of people wanting their #TipOfTheDay back!

Whilst direct rotation curation is not the way of QA, it's certainly something that I believe in.

Earlier this year I was proud to represent Leeds via the @PeopleOfLeeds dedicated rotation curation account, which inspired the creation of @PeopleofUK and many other additional countries.

I spent the week sharing my experiences of living and working in my wonderful city (I am as passionate about Leeds as Bryan O'Connor is about Newcastle!), and even tweeted through my own wedding. (Despite being demonstrably the least bridal person in history, this level of dedication caused quite the scandal, with blog posts from @NewZealand and other rotation curation accounts bewailing their "competition")

Rotation Curation1

Back to QA, our blogs are incredibly popular and with wonderful feedback on our courses and instructors coming in thick and fast on Twitter, this approach is absolutely right for us.

But what about you? Should you nominate people within the business to share an insight into the company from your perspective? Will it bring your brand to life? Answer our poll on Facebook.

Lianne Marie Mease
QA Learning Expert: Social Media
Email: socialmedia@qa.com

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