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The power of rejection

Picture of Lianne Marie Mease

Lianne Marie Mease

Lianne Marie has over 10 years experience in sales and marketing for the recruitment and training industry. Head of Marketing for Remarc prior to the QA takeover she is currently responsible for the design and deployment of email campaigns and leads social media communication within the QA Marketing department. In her free time she writes the recipe blog Everything Goes With Toast.

Posted by Lianne Marie Mease
on 15 August 2012

Social Media is an intrinsic part of the way we communicate. It’s no longer a case of making a choice between some distant brave new world and remaining in a savage society, the Social Media world and ours are now one and the same.

Once upon a 2009, it was entirely possible to sustain friendships and live your life in total ignorance of Facebook, fast forward a few years and unless you were a Stephen Fry fan, you more than likely didn't have Twitter on your radar either.

"What's the point?" you may have been heard to cry or "oh it's not for me" but those days have passed.

If you own a business, and aren't social media savvy, then you are oblivious to the way your customers feel, and unable to communicate with them on their chosen platform.

If you value your friendships, and the majority of your friends use social media, then you may find yourself left out of the loop. And more than that, you might be surprised at the pictures of you that exist on the internet without your knowledge much less consent... wearing an unflattering bikini on holiday, falling over drunkenly... if you're not in it you are most certainly not winning it.

If you are a parent, and aren't social media savvy, then you cannot adequately protect your children.

I recently watched a Channel 4 documentary about Gemma Barker, a nineteen year old girl who was able to convince her own schoolfriends that she was three boys using nothing more sophisticated than a Facebook account and a selection of wool hats. What struck me the most was that the young girls that she groomed and eventually molested had no qualms about meeting their boyfriends via Facebook. After Gemma's secret was uncovered, one of her victims continued to use Facebook to meet her next boyfriend with no resistance from her friends or family, and seemingly no personal hesitation.

The world we live in has changed. Whether you choose personally to engage via social media or not, you have a duty to your own personal security and that of your business and family to at least understand the way social media works. Whether you enjoy using it or not - it's an accepted part of our culture and cannot be ignored.

Don't believe me? Look at this infographic of the evolution of the internet over the past 10 years. Failure to progress when it comes to technology is failure full stop.

Lianne Marie Mease
QA Learning Expert: Social Media
Email: socialmedia@qa.com

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